问题补充:
Restaurants in Europe, the United States and Japan are testing technology to let diners order their food direct from a screen at their table instead of depending on a fellow human being to note their choice.
Besides cutting costs, companies that sell the “e-menus” argue the bytes-for-bites way has a new value that can attract younger customers, and various photographs of steaks and gooey desserts attract diners to order more. It also could extend the TV dinner. How about a computer game dinner?
“Its about impulse-buying,” said Adi Chitayat, Conceptic’s CEO. “If a person starts looking at pictures of chocolate cake, the chances are hell order it.” Frame, a restaurant in Tel Aviv with the system, is said to have its sales on tables with the e-menu increased by about 11% . Customers often call ahead to reserve (预定)spots equipped with screens, manager Natalie Edry told Reporters.
At one of the e-menu tables, IT worker Gil Uriel and his young family were enthusiastic as they checked out pictures of the dishes on offer and squabbled(争吵)overdesserts. “It’s more visual,” says Uriel, as his children clicked away furiously on a games function between courses. “We can still choose, we can still argue —but it’s much easier when we can all see it.”
【小题1】The following are the advantages of “restaurants with” EXCEPT that .A.eating in them is more comfortableB.the restaurants can save a lot of moneyC.they can attract more youngsters to the restaurantsD.customers can see the pictures of their ordered foods【小题2】The underlined word “impulse—buying” in the 3rd paragraph means.A.having no idea in buying thingsB.being uninterested in buying thingsC.having no patience in buying thingsD.being encouraged in buying things【小题3】According to the last paragraph, we know that.A.customers feel little interest in the e-menusB.e-menus only attract a small number of customersC.it still takes time for e-menus to be widely acceptedD.restaurants of this kind are refused by customers【小题4】This passage might be taken from .A.a food guideB.a websiteC.a traveling magazineD.classic advertisementsA
答案:
(答案→)A
解析:本文是关于一种新型的营销方法,让个顾客通过电子菜单点菜。
【小题1】A 细节题。根据为主2,3段Besides cutting costs,和the bytes-for-bites way has a new value that can attract younger customers, and various photographs of steaks and gooey desserts attract diners to order more.和IT worker Gil Uriel and his young family were enthusiastic as they checked out pictures of the dishes on offer 说明BCD三项都是优点,A项在文章中没有体现出来,故A正确。
【小题2】D 推理题。根据后句“If a person starts looking at pictures of chocolate cake, the chances are hell order it.”说明顾客收到图片的影响很快就会出手购物,故D正确。
【小题3】C 推理题。根据文章最后两行as his children clicked away furiously on a games function between courses. “We can still choose, we can still argue —but it’s much easier when we can all see it.”
说明这样的营销方法有优点也有需要进一步改进的地方,故C星期。
【小题4】B 推理题。本文是介绍一种新型的餐厅营销方式的。A项食物指导,是关于如何吃东西的。不符合要求;C项是旅行杂志,更不可能;D项是分类广告,更不可能。排除法说明B项最可能。故B正确。