汾酒集团概况一览
The Introduction of Fenjiu Group
一、汾酒集团基础情况
1、Basic Situation of Fenjiu Group
汾酒集团全称山西杏花村汾酒集团有限责任公司，1949年由国家出资后合并成为山西杏花村汾酒厂，2002年改制成山西杏花村汾酒集团有限责任公司。目前已发展成为生产销售白酒、保健酒为主，集贸易、投资、旅游、农业、体育等产业为一体的省属国有企业。
Fenjiu Groups full name is Shanxi Xinghuacun Fenjiu Group Co., Ltd., which was funded by the state and merged into the Xinghuacun Fenjiu Distillery in Shanxi in 1949. In 2002, it was converted into Shanxi Xinghuacun Fenjiu Group Co., Ltd. Fenjiu Group has now developed into a provincial state-owned enterprise that mainly produces and sells white liquor and health care wine, integrating trade, investment, tourism, agriculture, sports and other industries.
集团公司总占地面积约3平方公里，员工总数为11000余人。下设5个全资子公司、10个控股子公司、1个分公司。其中，山西杏花村汾酒厂股份有限公司为集团核心子公司，1993年在上海证券交易所挂牌上市（股票代码：600809），是中国白酒第一股、山西第一股。
Fenjiu Group covers a total area of about 3 square kilometers and employs more than 11,000 people. It has five wholly-owned subsidiaries, 10 holding subsidiaries, and one branch company. Among them, Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. is a core subsidiary of the Group, which was listed on the Shanghai Stock Exchange in 1993 (stock code: 600809). It is the first share of Chinese liquor and the first share in Shanxi.
汾酒集团拥有“杏花村”、“竹叶青” “汾” 三个中国驰名商标，公司主导产品有汾酒系列、竹叶青酒系列、玫瑰汾酒系列、白玉汾酒系列、杏花村酒系列、以及其他个性化品牌等。在汾酒系列中，主要有高、中、低三档产品，分别是“青花汾酒系列”、“老白汾酒系列”和“大众汾酒系列”。
Fenjiu Group owns three well-known trademarks in China that are "Xinghuacun", "Zhuyeqing", and "Fen". The companys leading products include Fenjiu series, Zhuyeqing Liquor series, Rose Fenjiu series, Baiyu Fenjiu series, Xinghuacun Liquor series, and other personalized brands. In Fen Fenjiu series, It mainly exists three grades of products that represents top, medium and low-end, which corresponds to “Qinghua Fenjiu series”, “Laobai Fenjiu series” and “Popular Fenjiu series”.
汾酒文化景区是4A级旅游景区、全国工业旅游示范点。酒都杏花村是中国八大名酒之一——汾酒、竹叶青的产地，这里以“杏花村里酒如泉”、“处处街头揭翠帘”成为酒文化古都。历史上，我国著名文人、学者李白、桂甫、杜牧、宋延清、顾炎武、傅山、巴金、郭沫若等都曾来到此地赋诗赞誉，因此杏花村被誉为“诗酒文化第一村”。
Fenjiu Cultural Scenic Area is a AAAA (4A) class tourist attraction and a national industrial tourism demonstration site. Xinghuacun, also known as “City of Liquor”, is the origin of Fenjiu and Zhuyeqing Liquor that is one of the Chinas eight famous liquors. Xinghuacun has become an ancient city of wine culture as it wrote in the poems: “The Fenjiu in Xinghuacun is like a fountain.”, “Everywhere on the streets reveals the green curtain”. In history, famous scholars and poets such as Li Bai, Du F, Du Mu, Song Yanqing, Gu Yanwu, Fu Shan, Ba Jin, and Guo Moruo have all come here to compose poems, expressing their admirations and praises towards Fen Liquor. Therefore, Xinghuacun is honored as “the first village of Poetry and Wine Culture”.
二、汾酒集团发展历史
2、The Development History of Fenjiu Group
汾酒成名史
The success Stories of Fenjiu
汾酒是享誉全球的中国名酒，文化历史源远流长。装酒器具“小口尖底翁”的考古发现，让杏花村的酿酒源头追溯到了远古时代的仰韶文化时期，距今已有6000多年的酿酒历史。汾酒在历史上共有四次成名史，根据现有文字资料判断，汾酒的成名史可以追溯到南北朝阶段。汾酒的第一次成名，是因为其宫廷御酒身份。据官修正史《北齐书·河南康舒王孝瑜传》中的一段记载：“帝在晋阳，手敕之曰：“吾饮汾清二杯，劝汝于邺酌两杯”。其亲爱如此。”讲的是北齐武成帝高湛，在563年从别都晋阳致信给居于邺都都侄儿，推荐汾清酒，表示对其侄儿的关心和彼此感情深切。这充分说明，汾清酒已经成为当时宫廷御用名酒，并从晋阳流传到了邺城，令汾酒在历史中一举成名。汾酒的第二次成名，是因为其产地。公元830年，晚唐大诗人杜牧来到杏花村，作《清明》诗，一句千古绝句“借问酒家何处有，牧童遥指杏花村”，使汾酒的产地杏花村一举成名，也让汾酒再次家喻户晓并延续千年。汾酒的第三次成名，是因为首登国际化舞台。19，汾酒在巴拿马万国博览会上一举荣获中国白酒品牌唯一甲等大奖章，让汾酒成为国货典范，汾酒直接从国内走向了国际化。汾酒的第四次成名，是因成为新中国成立后第一届全国政治协商会议国宴用酒，且建国后五次全国评酒会上，汾酒均被授予“中国名酒”称号，竹叶青酒也三次获得“中国名酒”称号，让汾酒得到新中国官方的好评盖章。
Fenjiu is a world -famous Chinese liquor with a long history. The archaeological discovery of the wine utensil, “the small mouthed peaked bottom bottle” , has traced the origins of the wine-making history in Xinghuacun back to Yangshao culture period of the ancient times, which has a history of more than 6,000 years. Fenjiu has been famous because of four stories in history. According to the existing textual information, it can be traced back to the stage of the Southern and Northern Dynasties. Fenjiu became famous for the first time because of being the imperial liquor. According to the official revision history of “ the Book of the Northern Qi Dynasty ·Biography of Kangshu , Royal Highness of Henan ” ,it says: “The emperor was in Jinyang City and wrote to his nephew living in Ye City, saying that‘I drink two cups of Fen Clear Lqiuor, and I suggest that you do it too’. That was how the emperor cared for his nephew. ” The emperor was Gao Zhan, also known as the Emperor Wucheng of Northern Qi Dynasty. In 563 A.D., he sent a letter from the alternative capital Jinyang to his nephew living in Ye city, and recommended Fen Clear Liquor, expressing his concern and affection for his nephew. Fenjiu had its fame for the second time due to its origin. In 830 A.D., Du Mu, the leading Chinese poet of the late Tang Dynasty, came to Xinghuacun and composed the poem “Qingming Festive”. The historic rhyme “Where can a wineshop be found to drown his sad hours? A cowherd points to a cot mid apricot flowers.” made Xinghuacun famous as the origin of Fenjiu, at the same time making Fenjiu a household name for thousands of years. Fenjiu’s third success is due to its debut on the international stage. In 1915, Fenjiu was awarded the only major medal of Chinese liquor brand in the Panama Pacific International Exposition, making it the model of China-made goods. From then on, Fenjiu has made its way from domestic to international. Fenjiu had its fourth success story because it became the state banquet liquor of the first national political consultative conference after the founding of the Peoples Republic of China. Since then, Fenjiu has been awarded the title of “Chinese famous liquor” five times at National Wine Tasting. In the same way, Zhuyeqing Liquor has been awarded the title of “Chinese famous wine” three times. These honors have make Fenjiu earn the official praises of the new China.
汾酒拥有6000年酿酒史，1500年名酒史，800年白酒史，300年品牌史，历史源远流长，文化博大精深，品质清香卓越，被誉为“中国白酒产业的奠基者，传承中国白酒文化的火炬手，中国白酒酿造技艺的教科书，见证中国白酒发展历史的活化石”，总结成一句话，汾酒，是中国酒魂。
Fenjiu has a history of 6,000 years for liquor brewing, 1500 years for liquor fame, 800 years for white liquor fame, and 300 years for well-known brand. With a long history of culture and brewing as well as the excellent quality, Fenjiu is known as “the Founder of Chinese Liquor Industry, the Torch Bearer Inheriting Chinese Liquor Culture, the Textbook of Chinese Liquor Brewing Skills, and the Living Fossil Witnessing the Development History of Chinese Liquor”. In conclusion, Fenjiu is the soul of Chinese spirits.
汾酒的非物质文化遗产——古法酿造工艺
The Intangible Cultural Heritage of Fenjiu —Ancient Brewing Technology
汾酒作为我国老四大名酒之一，是清香型白酒的典型代表。清香型白酒的国家标准，就是以汾酒为范本制定的。今年已经 109 岁高龄的酿酒泰斗秦含章老先生，上世纪六十年代曾主持研究“汾酒试点”，对汾酒的各项理化指标进行了系统分析，得出了汾酒“最纯净、最卫生”的结论。
As one of the oldest four famous spirits in China, Fenjiu is a typical representative of Fen-Flavor Liquor. The national standard of Fen-Flavor Liquor is based on Fenjiu. Mr. Qin Hanzhang, a leading authority in winemaking industry who is now 109-year-old, had presided over the “alcohol pilot trial of Fen Liquor” in the 1960s. Through the systematic analysis of the various physical and chemical indexes of this famous Chinese spirit, the conclusion of "the most pure and hygienic liquor " was obtained.
清香型白酒以高梁等谷物为原料，以大麦和豌豆制成的中温大曲为糖化发酵剂，生产工艺上特别追求“纯净”二字，采用“清蒸二次清、一清到底”的酿造工艺，固态地缸发酵，清蒸流酒，强调“清蒸排杂、清洁卫生”。相比浓香型、酱香型白酒，清香型白酒酯香匀称，干净利落，没有异香与杂邪味，以入口绵、落口甜，饮后余香而名扬海内外，而且汾酒在秉承传统酿造工艺的同时，还在此基础上研发新技术，反复推敲琢磨，最大化地提高本产品的科技含量，降低白酒对人身体的损害程度。
Using sorghum and other grains as raw materials, barley and yeast for making hard liquor made by peas as saccharifying ferments, Fenjiu adopts the brewing process of “Double Steaming and Fermentation” and the technology of“ Cylinder Fermentation” with endless pursuit of "pure" in the production process, emphasizing "steaming, decontamination and cleanliness. Compared with the Luzhou-Flavor Liquor and Maotai-Flavor Liquor, the Fen-Flavor Liquor has a well-balanced fragrance and clarity without any abnormal fragrance nor miscellaneous taste. As of the first sip is smooth, then sweet, and after drinking, it remains a lingering fragrance of which this type of liquor is famous for. While adhering to the traditional brewing technology, Fenjiu has also worked on the basis of the current process to develop new technology, repeatedly pondering over and refining, maximizing the technological content of this product, reducing the degree of harm to the human body.
汾酒不仅拥有国家级非物质文化遗产——汾酒酿造技艺的历史传承，更有国家级企业技术中心、博士后科研工作站，技术研发和检测水平在白酒行业处于领先水平。1月，由汾酒股份公司全额出资的山西酒类产品质量检测中心挂牌成立，6月通过了CMA资质认定，标志着汾酒集团在检验检测能力上实现了质的飞跃。
Not only possessing the national intangible cultural heritage—the brewing techniques of Fenjiu, but also owing national-level enterprise technology centers and post-doctoral research stations, Fenjiu is now at the leading level in liquor industry referring to technological development and testing. In January , the Shanxi Liquor Products Quality Testing Center, which was fully funded by Fenjiu Co., Ltd. was established. In June, the qualification of CMA was approved, which marked the qualitative leap of Fenjiu Group in the inspection and detection capability.
汾酒还是“第一个与国际标准接轨”的中国白酒品牌。4月25日，汾酒就率先将中国标准与世界标准接轨，举办了一场被媒体称为“史上最严白酒标准诞生”的新闻发布会。为了“汾酒内控标准”的诞生，公司组织专门的科研队伍，联合国内知名科研院所，用了整整5年的时间，攻克了白酒行业一系列技术难题，才真正实现了高于国际、严于国内的食品安全企业内控标准，同时，也淬炼出了青花汾酒远超国际食品安全标准的纯净酒体，成为最干净、最卫生的中国白酒，体现了汾酒对“中国品质”、“中国标准”的高度自信。
Fenjiu is also the first Chinese liquor brand to be connected with international standards. On April 25, , Fen Liquor took the lead in bringing Chinese standards into line with world standards and held a press conference called “The birth of the most strict liquor standard in history” by the media. In order to create the "Internal Control Standard of Fen Liquor", the company organized a dedicated research team and a well-known scientific research institute within the Nation. It took a full 5 years to overcome a series of technical problems in the liquor industry before it truly achieved the food safety internal control standards that are more stringent than those of both international and domestic. At the same time, Fenjiu Group has also refined the purity of Qinghua Fenjiu that far surpasses international food safety standards, making it the cleanest and most hygienic Chinese liquor, reflecting the high level of confidence of “Chinese quality” and “Chinese standard”.
（清香型酒独特工艺“清蒸二次清”：即酒醅的原料（高粱和辅料）都要进行清蒸处理，将蒸煮后的高粱拌曲（低温大曲）后放入陶瓷缸，缸埋入土中，发酵28天，取出蒸馏。蒸馏后的酒醅不再配入新料，只加曲进行第二次发酵，仍发酵28天，取出蒸第二次酒，其醅蒸后为扔糟。两次蒸馏得酒，经储存勾兑成汾酒。浓香白酒采用的是泥窖发酵，酱香白酒采用石窖发酵，但清香型白酒是使用地缸发酵的。所以虽然微生物种类上不如浓香酱香丰富，可是比较纯净卫生，杂醇油含量相对比较低。又比如，浓香酱香白酒的工艺里都有“回糟”工序，即酿酒原料会二次发酵。但清香型白酒的糟醅即用即弃，不会再用于继续发酵。）
(The unique process of Fen-Flavor Liquor is “double steaming and fermentation”: that is, the raw materials (sorghum and excipients) of fermented grains are steamed, then the steamed sorghum mixture (with low temperature yeast for making hard liquor) is put into a ceramic cylinder and buried in the soil for 28 days before being remove. After the distillation, instead of being blended with new materials, the fermented grains only need a second fermentation, adding yeast for making hard liquor. The distilled liquor is steamed and taken out for the second time after 28 days, then being thrown away. Fenjiu is blended with these two distilled spirits after storage. Compared with Mud Pit Fermentation of Luzhou-Flavor Liquor and Stone Pit Fermentation of Maotai-Flavor Liquor, Fenjiu uses Cylinder Fermentation to keep the liquor relatively pure and hygienic with a low content of fusel oil in spite of the lack of microbial species. In addition, there exists the skill of "Back to Pot Ale" in the process of making Luzhou-Flavor Liquor and Maotai-Flavor Liquor, that is, the raw materials of brewing will be secondarily fermented. However, In the process of making Fen-Flavor Liquor, the distilled liquor t are disposable and will not be used for further fermentation. )
3、Brand Building of Fenjiu Group
汾酒的世界文化遗产
World Cultural Heritage of Fenjiu
汾酒的古法酿造工艺是我国首批非物质文化遗产，与此相对应的，汾酒现在也保存着全国第一家、也是唯一一家原址型白酒遗址博物馆——杏花村汾酒老作坊遗址博物馆。杏花村汾酒老作坊遗址博物馆可以追溯到宋代，至今已有800多年的历史，总占地面积9000平方米，是全国白酒老作坊中历史最悠久、保存最完整、遗存面积最大、组成要素最全、对白酒贸易影响最大的白酒遗址博物馆，被誉为是中国白酒行业的“日昇昌”。，杏花村老作坊遗址博物馆被评为国家级重点文物保护单位，又被列入世界文化遗产预备名单，被誉为中国白酒作坊的“活化石”。9月15日，位于山西省汾阳市杏花村东堡芦家街的汾酒老作坊遗址博物馆正式对外开馆。
The ancient brewing process of Fenjiu is the first batch of intangible cultural heritage in China. Correspondingly, Fenjiu Group has also preserved the first and only museum in the country that is the site of the original liquor store—Xinghuacun Museum of Ancient Liquor Workshop. This museum, which have a history of more than 800 years and covers an area of 9,000 square meters can be traced back to the Song Dynasty. As the liquor workshop with the longest history, the most complete preservation, the largest remaining area, the most complete elements, and the greatest influence on liquor trade, Xinghuacun Museum of Ancient Liquor Workshop has been praised as the “Rishengchang (the first bank in China)” of liquor-making industry in China. In , the museum was rated as a national key cultural relics protection units. In , it was listed in the World Cultural Heritage Reserve List and was honored as the "living fossil" of Chinese liquor workshops. The museum, located in Lujia Street, Dongbu Village, Xinghuacun, Fenyang City, Shanxi Province, was officially opened to public on September 15, .
在遗址内，墙头、门脸上的“宝泉涌”、“杏花名迹”、“味重西凉”、“泉甘酒冽”、“申明亭酒泉记”“得造花香”等题刻，申明亭、古井亭等古建筑遗址，虽然历经了漫长的岁月，仍然顽强地保存至今，被誉为中国白酒作坊的“活化石”。值得一提的是，这座老作坊遗址还是汾酒历史上一次次辉煌的“见证人”，在100年前的19，老作坊遗址中酿出的高粱汾酒在巴拿马万国博览会上一举夺得甲等大奖章；1924年，汾酒人在这里申请注册了中国白酒业的第一枚商标——高粱穗酒标；1930年，杏花村老作坊遗址成为了当时中国规模最大的白酒企业集团公司；，汾酒老作坊遗址被评为国家级重点文物保护单位，又跻身于《中国申报世界文化遗产预备名单》。
Within the site, in spite of undergoing a long period of time, the inscriptions such as “Bao Quan Yong”, “Xing Hua Ming Ji”, “Wei Zhong Xi Liang”, “Quan Gan Jiu Ling”, “Ying Ming Ting Jiu Quan Ji” and “De Zao Hua Xiang”(all these inscription are in chinese characters, here keeps chinese pinyin as spelling) appeard on the walls and the doors as well as ancient architectural sites such as Shenming Pavilion and Gujing Pavilion are still preserved intactly, and be hailed as the "living fossil" of Chinese liquor workshop. It is worth mentioning that the site of this old workshop is still the most brilliant “witnesses” in the history of Fenjiu’s glories. 100 years ago, in 1915, the Fenjiu produced in this old workshop won the first class medal in the Panamanian International Exposition. In 1924, former Fenjiu inheritors applied for the registration of the first trademark of Chinese liquor industry—Sorghum Panicle Label; in 1930, Xinghuacun ancient workshop site became the largest liquor enterprise group company in China at the time; In the year of , the site of the ancient liquor workshop was rated as state-level key cultural relics protection units. In , it was included in the preparatory list of Chinas declaration of World Cultural Heritage.
三、汾酒集团品牌建设
近几年来，公司以“打造强势品牌”为目标，深挖汾酒品牌的历史文化内涵，着力推动青花汾酒这一高端大单品的品牌建设和宣传推广，提出了“骨子里的中国”这一极具民族高度的宣传语。
In recent years, with the goal of “building a strong brand”, the company digs deeply into the historical and cultural connotations of its Fenjiu, and strives to promote the brand building and promotion of its Qinghua Fenjiu as a high-end product, coming up with “the essence of Chinese culture” as a highly nationalized slogan.
“骨子里的中国”品牌内涵
The Brand Connotation of “the Essence of Chinese Culture”
骨子里的中国可具象为三个维度：骨子里的中国品质、骨子里的中国气派、骨子里的中国精神。骨子里的中国以青花汾酒为载体，将中国品质、中国气派、中国精神三个维度立体化展现。
The essence of Chinese culture has three dimensions: Chinese best quality, Chinese style and Chinese spirit. Using Qinghua Fenjiu as its carrier, it shows a three-dimensional essence of Chinese culture which are Chinese best quality, Chinese style and Chinese spirit.
青花汾酒是中国白酒当中，传承中华传统文化、彰显精湛中国品质、展现中国民族精神的绝佳代表。
Qinghua Fenjiu is the best representative of Chinese liquor, inheriting Chinese traditional culture, highlighting the exquisite Chinese quality, and displaying Chinese national spirit.
中国气派：外在形象上，青花汾酒以瓷器CHINA的中国形象、“汾”字书法的中国符号、天然靛蓝的中国色彩，彰显出骨子里的中国气派；
Chinese style: As to the external image, Qinghua Fenjiu uses china as the bottle material to display Chinese feature, writing Chinese character “Fen” on the bottle and coloring it natural indigo to display the chinoiserie.
中国品质：内在品质上，青花汾酒以专属高粱种子、专属绿色基地为源头，国家级非物质文化遗产酿造技艺酿酒班组手工酿造，经国家级酿酒大师团队层层把关，食品安全指标远超国际标准，体现出骨子里的中国品质；
Chinese best quality: In terms of intrinsic quality, Qinghua Fenjiu is originated from the exclusive sorghum seeds and green base, and made by a team of highly skilled craftsmen who master the state-level intangible cultural heritage brewing technology. Through checking at every level by the national brewing master team, the food safety index of this product far exceeds the international standard. That’s what the Chinese best quality stands for.
中国精神：精神层面上，青花汾酒传承发扬了“汾酒 中国酒魂”产业报国、开拓创新、匠心酿造的时代精神，是中国白酒产业与中国社会文化融合发展的杰出成果，展现出骨子里的中国精神。
Chinese spirit: On the spiritual level, inheriting and carrying forward the spirit of "Serving the Country through Industrial Development, Innovation and Ingeniously Brewing”, Qinghua Fenjiu is an outstanding achievement in the integration of Chinese liquor industry and Chinese social culture, showing the world the Chinese spirit.
汾酒，作为品牌中的“中华老字号”，代表着中国人骨子里的“匠人精神”，是老祖宗传下来的技艺和精神的活化石。但汾酒从不固步自封，而是以开放、包容的心态及时与时代拥抱，用心形成自己的故事，也在尽情地讲述着汾酒的故事，真正地传播出“汾酒好声音”！
Fenjiu, as an outstanding brand of " China time-honored brands", represents the "craftsmanship spirit" of the Chinese people. Therefor, it is called the living fossil of the craftsmanship and spirit handed down by the ancestors. Fenjiu continues to open up to new times with a tolerant and inclusive perspective instead of being complacent and conservative. In the spirit of brewing with heart and soul, this great Chinese product tells the world its own splendid story and spreads out "the sound of Fenjiu ”.
以青花汾酒为例，“骨子里的中国 青花汾酒”是汾酒的高端形象代表，汾酒通过欧亚经济论坛的国际会议平台，以“空中广告+地面活动+指定产品”三位一体的营销模式，从“公关线+传播线+互动线+终端线”四线齐发，营造了多层次立体互动的品牌传播场景。指定产品上，将青花汾酒作为国际会议官方唯一指定用酒推向世界，并联合艺术大师徐冰共同发布“青花汾酒 徐冰艺术臻藏酒”，作为国礼赠送给欧亚经济论坛各国外宾；在公关层面，利用在欧亚论坛期间举办“让世界看到’骨子里的中国’全球文化交流启动仪式”，立体影响国内外高端人群；在传播上，在广告层面，利用电视、户外等广告平台进行宣传；在互动上，利用网络意见领袖及品牌H5互动广泛吸引粉丝；在终端层面，专门生产欧亚经济论坛指定青花汾酒投放市场，并迅速实现销售5100万元，有力助推青花汾酒价格标杆的挺立，开创了“三位一体”“四线齐发”的立体互动营销新成果。
Taking Qinghua Fenjiu, the high-end image of Fenjiu for example: Through the international conference platform of the Eurasian Economic Forum, Fenjiu Group is using a three dimensional marketing mode of " Aerial Advertising + Promotion Activities + Designated Products", integrating " Brand Spreading + Consumer interaction + product R&D + Terminal channel " to create a multi-level and three-dimensional interactive brand communication scene. As for the designated products, Qinghua Fenjiu was used as the only official spirit designated by the international conference to be introduced to the world. In addition, the “collectible Qinghua Fenjiu” which was jointly issued by Fenjiu Group and the artist Xu Bing was presented as a national gift to foreign guests of the Eurasian Economic Forum. At the public relations level, the Global Cultural Exchange Launch Ceremony was held during the period of the Eurasian Economic Forum, which affected the high-end group at home and abroad; In terms of brand spreading, it uses television and outdoor advertising platforms for publicity; In the aspect of consumer interaction, it uses online opinion leaders and brand H5 interactions to attract fans; As for the terminal channel, the specially-designed Qinghua Fenjiu for the Eurasian Economic Forum was put on the market, which quickly realized sales of 51 million yuan. This has effectively promoted the establishment of the price benchmark of Qinghua Fenjiu creating a new achievement of three-dimensional interactive marketing of "three dimensions" and "four lines".
“中国品质、中国气派、中国精神”，这就是白酒这一独具中国传统文化特色的国粹精品所要传达给世界的讯息，也是新时代中国人精神风貌的突出体现。全球经济一体化进程加速的今天，中国在国际舞台上尽显大国气度，中国白酒作为中国文化软实力的重要载体，在彰显博大精深的中华传统文化过程中，发挥着经济交流与文化交往的重要作用。
“Chinese best quality, Chinese style and Chinese spirit” all together is what Fenjiu is destined to convey to the world as a quintessence of traditional Chinese culture. It is also an outstanding embodiment of Chinese peoples spiritual outlook in the new era. With the acceleration of the global economic integration process, China has shown great power and ambitions on the international stage. As an important carrier of Chinas cultural soft power, Chinese liquor plays an important role in economic and cultural exchanges during the course of demonstrating both extensive and profound Chinese culture.
“让世界看到骨子里的中国”，在这与世界对话的文化活动背后，是汾酒在中国文化崛起的新时代下，以酒为媒，推动中国文化与世界优秀文化进行的对话交流，青花汾酒也正逐渐成为中国文化、中国品质与世界交流的国际化名片。
“Let the world see the sprite of China！” Through these series of cultural activities, Fenjiu Group uses its famous liquor as a medium to promote communication between Chinese culture and worlds excellent cultures in the new era. It is well to be reminded that Qinghua Fenjiu is also gradually becoming an international business card of Chinese culture and Chinese quality in the process of Chinas extensive exchange with the outside world.
